Differentiations the way to business edge

Grabbing a bigger market share within an industry can be attributed to different factors like uniqueness, cost leadership, being innovative and expanding the business at the rate which can't be easily match up by competitors .

All these sound good, but i still think doing things differently and differentiating products or services and task force could be the ultimate determinant of an organisation's position within an industry.

For example, the smartphone market is dominated by Apple as a result of these. If other vendors can walk this distinct fine line, then Apple’s edge could be short live.

But how?

Businesses must be ready to answer some key questions like;

What is differentiation ?

What is it made up of?

What need to be differentiated and at what pace ? and

Who should drive the process of differentiation.

What does the customer want?